The challenge
Compress a repetitive, high-stakes writing task into a workflow that still feels personal and credible.
All workCase 08 / 09
AI workflow product / 2022
Product designAI integrationWorkflow development
Proposaly AI
A proposal copilot that helps freelancers respond faster with stronger, more relevant pitches.
Live system
The engagement
One connected product story, from the problem worth solving to the system now in the world.
Our response
We built a profile-aware generation system and browser-based workflow that meets freelancers where they already work.
The result
A shorter path from opportunity to polished proposal, without forcing users to rebuild their context every time.
Inside the system
What we put in motion.
F01
One-click generation
F02
Profile-aware writing
F03
Reusable experience library
F04
In-context workflow
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